Amazon Pinpoint now supports 10 Digit Long Code (10DLC) vetting

Amazon Pinpoint now includes the ability to perform an extended review of your company’s Ten-Digit Long Code (10DLC) registration details. This extended review process is called “vetting.” By vetting your company’s 10DLC registration, you can gain higher throughput rates for the messages that you send using 10DLC numbers.

10DLC is a type of phone number that enables you to send Application-to-Person (A2P) SMS messages to recipients in the United States. 10DLC offers SMS senders high message delivery rates at an affordable price. To use 10DLC, the mobile carriers require you to register your company and use case (referred to as your “10DLC campaign”). Amazon Pinpoint added the ability to complete these registration processes in February, 2021.

When you first complete the 10DLC registration process for your company, your registration data is sent to The Campaign Registry, the industry-wide authority that manages 10DLC registrations. The Campaign Registry analyzes the information that you provided. If the information is accurate, The Campaign Registry verifies your registration and provides a throughput limit for your campaigns. If you require higher throughput rates than you were provided, you can request extended vetting of your registration.

For more information about 10DLC vetting, see Vetting your 10DLC registration in the Amazon Pinpoint User Guide.