Announcing Content Credentials for Amazon Titan Image Generator

Amazon now adds Content Credentials to images created using Amazon Titan Image Generator v1 and v2 to increase transparency around AI-generated content. Content Credentials are based on an open technical specification developed and maintained by the Coalition for Content Provenance and Authenticity (C2PA), a cross-industry standards development organization.

C2PA metadata, similar to invisible watermarks, is included in images generated by Amazon Titan Image Generator by default. The metadata comprises of the model, the platform, and the task type used to generate the image. This inclusion allows people to easily verify the source and history (or, provenance) of images generated using Amazon Titan Image Generator, a foundation model that allows users to create realistic, studio-quality images using natural language prompts. To inspect the Content Credentials, you can drag and drop images generated using Amazon Titan Image Generator into Verify.

This feature is available at no additional charge for images generated using Amazon Titan Image Generator on Amazon Bedrock. To learn more, visit the Coalition for Content Provenance and Authenticity (C2PA) and read the Amazon Titan Image Generator documentation. To get started with Amazon Titan Image Generator in Amazon Bedrock, visit the Amazon Bedrock console.