Now generally available: AWS RTB Fabric for real-time bidding workloads
Today, AWS announces RTB Fabric, a fully managed service that helps you connect with your AdTech partners such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo, and more in three steps while delivering single-digit millisecond latency through a private, high-performance network environment. RTB Fabric reduces standard cloud networking costs by up to 80% and does not require upfront commitments.
The service includes modules, a capability that helps you bring your own and partner applications securely into the compute environment for real-time bidding. Modules support containerized applications and foundation models (FMs) that can enhance transaction efficiency and bidding effectiveness. Today, AWS RTB Fabric launches with three built-in modules to help you optimize traffic, improve bid efficiency, and increase bid response rates—all running inline for consistent low-latency execution. AWS RTB Fabric helps you to optimize auction execution, maximize supply monetization, and increase publisher revenue. You can connect with AdTech companies faster to reach target audiences, increase campaign scale, and improve performance for higher return on ad spend.
AWS RTB Fabric is generally available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Tokyo), Europe (Frankfurt), and Europe (Ireland).. To learn more, read the Blog, Documentation, orvisit the AWS RTB Fabric product page.