Announcing new incentives for ISVs selling in AWS Marketplace

Amazon Web Services, Inc. (AWS) announces the launch of the AWS Marketplace Private Offer Promotion Program (MPOPP) in AWS Partner Central to support independent software vendors (ISVs) with driving new customer acquisition. This program is designed to accelerate sales through AWS Marketplace by offering AWS Promotional Credits to customers as an incentive for purchasing from participating ISVs. MPOPP offers benefits for AWS Partners at different stages in their AWS Marketplace journey. New AWS Marketplace Sellers can benefit from immediate funding support, and established sellers can benefit from special incentives for driving AWS Marketplace renewals.

Eligible Partners can submit self-service requests for funds through the AWS Partner Funding Portal year-round, enabling funding to be targeted for next business day delivery following Private Offer acceptance. The simplified funding template can help accelerate deal closure and provides better speed-to-market with a fully automated approval process. Following deal completion and AWS Marketplace transaction verification, Promotional Credits will be issued to the customer's AWS account based on the Total Contract Value (TCV) and applicable program rates, streamlining the entire process from planning to credit disbursement.

To learn more about the MPOPP, eligibility, and benefits, visit the AWS Partner Funding Benefits Guide (AWS Partner Central login required).