Amazon Connect outbound campaigns now supports hourly segment refresh

Amazon Connect Outbound Campaigns now allows you to refresh campaign segments as frequently as every hour, reduced from the previous minimum of 24 hours. This enables campaigns to reach newly eligible customers throughout the day rather than waiting for the next daily run.

With hourly segment refresh, your campaigns stay current with changing business conditions across all campaign types. A collections team can start outreach to newly delinquent accounts the same afternoon they are flagged. A healthcare provider can begin appointment reminder calls within an hour of a new booking. A multi-step journey, such as sending an SMS reminder followed by a voice call if the customer doesn't respond, can enroll new customers throughout the day instead of in a single daily batch.

This capability is available in all AWS Regions where Amazon Connect Outbound Campaigns is offered at no additional cost. To get started, enable the Refresh option in your campaign configuration in the Amazon Connect console or via the API. To learn more, see the Amazon Connect outbound campaign documentation.