AWS End User Messaging helps customers combat SMS pumping

Today, AWS End User Messaging introduces new features to help developers combat artificially inflated traffic (AIT), also known as SMS pumping. AIT occurs when bad actors use automated systems or bots to trigger large volumes of SMS messages, leading to unexpected charges that can cost businesses millions of dollars each year.

End User Messaging SMS Protect now allows developers to configure AIT detections setting rules for entire countries or specific messaging use cases. The granular control helps developers more accurately identify potential abuse while allowing legitimate messages to be delivered. End User Messaging now identifies and block messages that have a potential pumping risk with results shown on in-console dashboards, CloudWatch metrics, and in SMS events.

These new AIT mitigations are available in all AWS Regions where AWS End User Messaging is offered. SMS protect AIT monitoring and filter is priced at $0.01 per message in addition to standard SMS fees. Customers will not be charged SMS per-message fees for messages blocked by SMS protect.

To learn more about these new features, visit the Protect in the AWS End User Messaging SMS User Guide. You can also get started today by visiting the AWS End User Messaging console or reviewing our API documentation.