Amazon SES Announces Dedicated IP Pools for sending Email

Amazon SES announces the availability of functionality to create groups of dedicated IP addresses for your email sending activities. The introduction of dedicated IP pools makes it possible to specify which dedicated IP address to use for a specific email by allowing you to send emails from specific IP addresses.

Customers who send large volumes of email will typically lease one or more dedicated IP addresses to use when sending email from Amazon SES. To learn more, see our blog post about dedicated IP addresses.

If you lease several dedicated IP addresses for use with Amazon SES, you can organize these addresses into groups, called pools. You can then associate each pool with a configuration set. When you send an email that specifies a configuration set, that email will be sent from the IP addresses in the associated pool.

Dedicated IP pools are especially useful for customers who send several different types of email using Amazon SES. For example, if you use Amazon SES to send both marketing emails and transactional emails, you can create a pool for marketing emails and another for transactional emails.

By using dedicated IP pools, you can isolate the sender reputations for each of these types of communications. Dedicated IP pools gives you complete control over the sender reputations of the dedicated IP addresses you lease from Amazon SES.

Amazon SES Dedicated IP pools are now available in the following AWS Regions: us-west-2 (Oregon), us-east-1 (Virginia), and eu-west-1 (Ireland).