Amazon Location Service launches Enhanced Location Integrity features

Amazon Location Service launches enhanced location integrity features, which offer tools to help developers evaluate the accuracy and authenticity of user-reported locations. With enhanced location integrity features, customers can now use predictive tools that anticipate user movements into or out of customer-specified areas, using criteria like time-to-breach and proximity to enhance monitoring and security measures. For instance, a retailer can utilize improved location integrity features to gauge the proximity of a curbside pickup user and optimize operations for a superior customer experience.

Customers can also use new validation capabilities to help confirm user locations by triangulating WiFi, cellular signals, and IP address information. This is critical for detecting and preventing location spoofing. Lastly, Amazon Location Service now also supports detailed geofences, allowing for the management of complex areas like state boundaries. These improvements provide stronger and more accurate location tracking capabilities, enabling more stringent protocols for location integrity.

Amazon Location Service is available in the following AWS Regions: US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Stockholm), South America (São Paulo), and the AWS GovCloud (US-West) Region.

To learn more, visit the Amazon Location Service Developer Guide.