Amazon SES now publishes email sending events to EventBridge

Today, Amazon Simple Email Service (SES) released a new way to track email sending activity by delivering sending events to Amazon EventBridge. Customers can now select EventBridge as a delivery destination for configuration sets, making it easier to route event notifications such as bounces and complaints to any service supported by EventBridge. Customers can use EventBridge rules to filter events by selecting information of interest and building workflows or data stores to process and store events. This information can be used for use cases such as contact list updates and deliverability analytics. This update makes it easier to capture and process SES sending events for custom workflow processing.

Previously, customers could set up event destinations through configuration sets to deliver sending events to Amazon CloudWatch, Amazon Kinesis Data Firehose, Amazon Pinpoint, or Amazon SNS. Delivery was not supported to other services, such as to an SQS Queue. Customers had to use the services that were integrated with SES, and find a way to route events to other services if needed. Now, customers can route sending events to any service supported by EventBridge. Customers can build rule sets to send events to different resources, such as sending bounce and open events to different SQS Queues. This makes it easier to get sending events into customer workflows with minimal setup and operational overhead.