Amazon Kinesis Data Streams launches On-demand Advantage mode

Amazon Kinesis Data Streams launches On-demand Advantage, so customers can warm on-demand streams to handle instant throughput increases up to 10GB or 10 million events per second, eliminating the need to over-provision or build custom scaling solutions. Amazon Kinesis Data Streams is a serverless streaming data service that makes it easy to capture, process, and store data streams at any scale. On-demand streams automatically scale capacity based on data usage, and now you can warm write capacity ad hoc. On-demand Advantage also provides a simpler pricing structure that removes the fixed, per-stream charge, so customers only pay for data usage at better rates.

On-demand Advantage offers data usage with 60% lower pricing compared to On-demand Standard, with data ingest at $0.032/GB and data retrieval at $0.016/GB in the US East (N. Virginia) region. The price of Enhanced fan-out data retrieval is the same as shared-throughput retrievals, making higher fan-out use cases more cost effective. The mode also decreases the price of extended retention by 77% from $0.10/GB-month to $0.023/GB-month. Once you enable On-demand Advantage mode, the account will be billed for a minimum of 25MB/s of data ingest and 25MB/s of data retrieval at the lower rates across all on-demand streams. The new pricing means On-demand Advantage is the most cost effective way to stream with Kinesis Data Streams when you ingest at least 10MB/s in aggregate, fan out to more than two consumer applications, or have hundreds of streams in a region. You can check directly in the Kinesis console and the pricing page if On-demand Advantage is a good fit for your account.

On-demand Advantage is available in all AWS regions where Kinesis Data Streams is available, including AWS GovCloud (US) and China regions. To learn more, see the launch blog and the Kinesis Data Streams User Guide.