Introducing multi-product solutions in AWS Marketplace
AWS Marketplace now supports solution-centric procurement with multi-product solutions — a combination of products and services from one or more AWS Partners tailored to specific industries and customer use cases. Partners can now implement their vertical expertise and solution-selling strategies in AWS Marketplace. This new capability allows customers to discover and purchase complete solutions through a seamless procurement process.
Partners, from Independent Software Vendors (ISVs) to System Integrators, can now sell comprehensive solutions in AWS Marketplace by combining their own software and services with products they are authorized to resell from other AWS Partners. Each component maintains distinct pricing and terms, giving partners and customers flexibility in how they structure the sale. Partners can position solutions to their target audience by outlining use cases and explaining how components work together. Customers benefit from streamlined procurement with a single point of contact for negotiation, total cost assessment, and one-time approval covering all products. After purchase, customers have the flexibility to independently manage renewals and term lengths for each component, making this approach valuable for organizations addressing complex use cases that require multiple products and services.
This new capability is available in all AWS Regions where AWS Marketplace operates, supporting SaaS, Server, AI Agents and Tools, Machine Learning, and Professional Services product types.
To learn more about solution-centric procurement in AWS Marketplace, review this blog. Partners can start listing multi-product solutions through AWS Partner Central after reviewing the seller documentation. Customers can explore multi-product solutions in AWS Marketplace.